Lead Generation for Coaches: Create & Promote An Effective Lead Magnet

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Welcome to the coaching clinic.

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Angie is still not back.

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Please send healing vibes her way as

her voice is gradually recovering,

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it's important that she rests it.

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If you are familiar with Angie on the

show, you'll know that's not an easy

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task, but she's doing her very best.

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She will be better soon.

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She's really hoping to come

back and join us on the show.

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As soon as possible, but we still

have work to do and I'm not going

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to leave you hanging whilst we

wait for Angie to get better.

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So I'm bringing you another

short episode today.

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I'm going to talk about

lead magnets for coaches.

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If you don't know what a lead

magnet is, it's a really important

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part of your marketing process,

for bringing in new clients.

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If you're not using it, you

should be, we're going to talk

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about the best ways to use them.

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And I'm going to share one of my favorite

lead magnet tools that can help you

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massively improve your lead generation.

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Stay tuned for that.

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And let's fling open the

doors to the coaching clinic.

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So welcome back to the show.

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First of all, I'm away from home.

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I do not have my usual mic.

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So I hope you'll bear with me that

the audio quality may not be quite

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what you're used to from the show,

but let's talk about lead magnets.

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so if you don't know what lead magnet

is, let's be clear on what that is first.

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It's something that attracts people

into your funnel and you might then

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be , hopefully following up with them

and you're going to potentially see if

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they're a good fit for you as a coach.

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With lead magnets particularly,

we're talking about something like

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a quiz, a video, it could be what

we call a white paper, which is

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more like a document, it could be

an ebook, it could be a mini course.

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that people could take.

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So it could be any number of

things that people are going

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to get to download from you.

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And in return for that download,

they will be providing you with

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their email address and their name.

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This then gives you the opportunity to

put their information into your CRM.

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Your CRM is your customer resource

management tool, which is where you

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should If you don't have one, you

should definitely look at getting

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one of those pretty soon as well.

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My favorite lead magnet for larger mail

outs and for managing these kinds of

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things at moment for larger outreach

is to use kit formerly convert kit.

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I'll put a link to them.

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In the show notes for anyone interested

in checking kit out, it's a simple

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cost effective way to reach out

and segment your audience groups.

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And and it's very easy to use lots of

help to get you promoting your products

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and services and start getting your

referrals coming through the door.

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It's also really important that

you have a good lead magnet.

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If you're familiar with

the email marketing show,

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you'll know who Kennedy is.

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Kennedy suggests that you have

pretty much your hell and heaven

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island, like you, assume that

they're in hell and you're going

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to help them get to heaven island.

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Where are you going to take

them with that lead magnet?

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You don't want to sell the journey.

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You actually want to make sure that

you are selling the destination.

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So your lead magnet should

offer some kind of solution.

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It might be an insight.

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It might be a guide.

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It might be to learn how to

specifically do something that might

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be difficult to do, or that people

maybe even often pay you for doing.

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And I do think probably some of

the most effective lead magnets

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are ones that people might

actually be willing to pay for.

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Because if you only ever give away

stuff that is free, how important

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is it to somebody to download

that and follow through with that?

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So if it's not something that they

think there's enough value there, that

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they're actually getting a benefit

that would have been worth paying for.

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They might not see the point in

downloading your lead magnet.

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So I would say you may want to give

away something of value here now.

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One thing I have seen that's been

quite good, and this may or may not be

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relevant to you, but some people have

a whole process that they use and that

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they'll take their clients through.

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That might be more specific to people

who do things like book coaching, like

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author coaching, to get you to finish

your personal development book they

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could give you the whole process.

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You might think that's crazy.

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And you think someone could

just go and take that process

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and do it all themselves.

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Yes, they could.

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But the chances of them doing that

by themselves are remarkably slim.

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And when they see how complex the process

is and when they start having questions

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about it is when they may realize that

they could use some help and they're far

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more likely rather than trying to press

through by themselves think maybe I should

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see if I can work with these people.

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So if your lead magnet can do something

like that, I'd say don't be afraid of even

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giving away your complete IP, intellectual

property, a complete framework.

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Far too many people, I talked about this

on my other podcast, Prsent Influence

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last week, but far too many people

are afraid of having that IP stolen.

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And I don't think it's worth spending

that much time on the fear and

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protectionism of trying to protect your

IP from people stealing it or using it.

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First of all, if somebody

is selling your content.

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and making money from it.

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And you find out about that,

you can probably take some

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kind of action against them.

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If they are using your content

and not crediting you for it.

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And it clearly is your IP.

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And you can prove that

you can take legal action.

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If they are just sharing your content

all over the place, but also not

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necessarily using it to make money, but

maybe trying to pass it off as their own.

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Other than legal things, I say

don't worry too much about it.

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Good luck to them to some degree.

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Part of the reason you're in this

in the first place is because

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you want to make a difference.

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You want to help and serve people.

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If there are other people out there

jumping on to do that and to serve

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the same kinds of people, great.

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That's more people that get helped.

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Do they then have, the ability to

create additional content to do

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things in your style with your voice?

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Do they have the stuff to back up

what they're teaching, which they

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have effectively stolen from you?

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They do not.

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And so it may most likely end up

backfiring on them to some degree

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when someone will get to a point with

them that they are just not capable

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of helping with or going beyond.

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They're never going to have your voice.

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They're never going to be able

to do all the things that you

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do in the way that you do it.

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So focus more on what you can do

and who you can help rather than

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who might be trying to rip you off

and rip off your content and IP.

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You don't want to ignore blatant

infringements that might have legal

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remedy, but I certainly encourage you

not to spend too much time worrying

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about that and focus more on what you

do and who you can help beyond that.

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Let's talk, get back to lead magnets.

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I don't think you should worry

at all about your IP here.

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Because when people know that it's

you, even if someone else is using

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it, and someone else recognizes your

stuff, they will come back and say,

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Hey, this is someone else's stuff.

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And then people will start

coming to you as well.

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And they'll say, this is actually

the person who originated it.

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This is the person who has the ideas.

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You then are very much seen as

the expert and the other person

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is seen as the weak imitation,

which is ultimately what they are.

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So you do want to have something

that gets them to a destination.

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I'll give you an example of one

of mine and you're certainly

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welcome to check it out.

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You can download it from the present

influence website, and it is an ebook

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on how to build up your following from.

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Guesting on podcasts you can

actually build up and create lead

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generation and opportunity for

yourself by being a guest on podcasts.

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I've got a very visual clear pathway to

doing that's going to help you be a great

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podcast guest and to get on the right

podcast knowing how to apply how to make

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your pitch the right way, all the things

that are going to help you to be a great

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guest and to leverage that effectively.

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And that's free.

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Now that is definitely a service that I

could and have charged people for in the

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past and still would if somebody wanted

help to work on and implement that.

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There's enough in that free ebook

that you could probably do this by

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yourself and hopefully would still

think that was really good value.

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This guy knows what he's talking

about is someone who I would

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definitely consider working with.

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A new lead magnet that I'm working

on is a quiz funnel and quiz funnels

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can be great because you can actually

give people much deeper insights.

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You could do something like a personality

quiz, although I don't love those.

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I do think people tend to get bought

into this idea of their personality

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being one thing or another, and I don't

necessarily think that's the case.

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personality quizzes can work really

well, and people love to take them.

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Are you this kind of coach?

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Or are you this kind of business person?

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Or are you this kind of

person in a relationship?

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A good friend of mine, Susanna,

she's doing an amazing one

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where she's categorizing people

into different animal types.

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Great, really lovely idea and

nice recognizable things that

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go, Oh, are you this animal?

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Are you that animal?

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And here's the qualities

that go with that.

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Love stuff like that, and it gives

you nice clarity and also for people

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coming into her audience, they're

going to be able to connect over.

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All right, did you wear you

this animal when you took the

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quiz or were you this one?

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So I think I really love that and I

think she has a great idea with that quiz

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funnel that I'm just about to launch.

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And I've been spending a lot of

time working on it is a keynote

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quotient, where you are going to

get a score on the effectiveness

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professionally of your keynote.

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If you are a keynote speaker or wanting

to be a paid keynote speaker, how

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effective is your keynote presentation?

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Is it getting you recommendations,

referrals, everything you want

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it to be doing, or is it not?

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In which case you might want

to do some work about that.

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Also, we start to get into different

archetypes that might be relevant

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to you, which will relate to your

current experience of being a speaker.

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So that might be that you are a thinker

and that you spend a lot of time thinking

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about things that's a great skill and

quality to have, but it could also infer

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that you might be spending too much

time thinking about things, maybe even

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procrastinating a little at times and

needing to focus a little more on action.

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So we give people some ideas of which

of the archetypes that they are likely

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scoring in that make them relevant to

them and which ones they don't score

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in, which may be or have very low scores

in which make them far less relevant.

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So the archetypes that you

have, the higher scores in will

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be the most relevant for you.

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And that gives people an

opportunity to see where they are.

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Are they more of a storyteller?

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Are they a real master

at what they're doing?

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Does the archetype reflect that

they've been in the industry a

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long time and are very experienced?

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Are they a novice just starting out?

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That can give you a nice insight into

where you are, what kinds of things you

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should be focusing on, and where you

need to be paying attention to move up

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to the levels that you want to get to.

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And that then leads people into

hopefully booking a discovery call.

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We don't get to follow up and find

out whether they're going to be a

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good fit for the business or not.

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Now I will put a link to the

scorecard app that I'm using

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into the show notes for you.

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For anyone who wants to check those

out, because I think it's one of

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the best quiz funnels that I've come

across because it can link up really

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nicely with all of your content.

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You can link it up with kit, for

example, which is what I've done.

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And you can have it automatically

going into your CRM so that the

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people are there for you to follow up.

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To follow up with, I would make sure

that you have your nurture sequence.

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Maybe if you're thinking of having a

newsletter account, we'll make sure

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that's going in there as well and

that they have a way to access it.

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But either way, you want to

then have them segmented.

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So this is going to be people who've

come in through your scored card app.

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They've scored themselves in

their keynote quiz, and that's

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where you want to be following up.

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with them as to what their goals and their

level is and where they want to get to.

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So that would be a great starting

point for a discovery call.

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And this is the kind of

thing we're looking for.

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We want to be having people come into

our world, have an interesting thing

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to promote I could put it on any

of my other podcasts, which is much

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more about presentation skills and

influence skills, but more relevant to

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speakers is a great thing for me to be

advertising every week or every show.

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It's also great for LinkedIn

my website and inviting people

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who maybe follow my newsletter.

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I'm going to put it into my newsletter

each week, make sure people actually

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follow through and take the quiz.

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This should be an attractive

proposition for them.

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Now, I think there are some

good ways to think about this.

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The lead magnet can be solving a problem.

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It can be getting them to a

particular aspirational outcome.

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It can be very much a clear how to,

I would encourage you to make sure

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that whatever you come up with as

a lead magnet, have a little bit

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of bounce around where they get

some feedback from other people.

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Say, Hey, look, here's some ideas

I've got for lead magnets, ideally

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people who are in your kind of target

audience, your avatar, and see if

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they think it could be a good fit.

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Or if you want a bit of external guidance

from that, reach out to me or Angie.

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You will find our LinkedIn

information in the show notes

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you can shoot us a message there.

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We'll be happy to tell you

if we think your lead magnet

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idea is a good one or not.

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If you don't have your lead magnet in

place, or you think the one you have isn't

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doing a lot for you right now, this could

be a great opportunity for you to get a

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lead magnet in place that is truly going

to attract prospects for your business

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and help boost your coaching practice.

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I hope this has been a

useful session for you today.

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It's a much shorter one than

usual, and you will hopefully

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be back with us very soon.

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We are in the process of lining up some

new interview guests we've got some great

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people applying, asking to be on the show

and some people we're reaching out to.

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Once Angie's fully better, we'll have

a full on conversation more like the

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usual style of show that you're used to.

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But in the meantime, we'd

love to hear from you.

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Please message us on LinkedIn

or leave us a voicemail at www.

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speakpipe.

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com forward slash the

coaching clinic podcast.

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You can leave up to 90 seconds

of voicemail completely free so

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long as you have a microphone

and we'd love to hear from you.

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We'll most likely feature

you on the show as well.

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If you don't want to be

featured, that's absolutely fine.

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But if you reach out to us on LinkedIn

or speak pipe, we'll get back to you.

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And if you have questions about lead

magnets, so you want to check in on

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yours or get some ideas, let us know.

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Check the links in the show notes for kit.

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As a CRM, certainly check

out other CRMs as well.

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It's not the only one out there.

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It's certainly the one I prefer.

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And you may also want to check out the

Scorecard app site, which is a great tool.

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From Daniel Priestley,

who has awesome books.

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I've had the pleasure of

interviewing him before.

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So if you haven't come across Dan

Priestley before, you certainly should

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check him out, check out his books and

definitely check out the Scorecard app.

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It is awesome.

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All right.

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That's it for me for this week.

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We'll be back with you next Wednesday.

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Hopefully with Angie, let's

close the doors to coach the

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clinic and see you next time.

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Bye bye.