Make Your Coaching Website More Effective

John: 00:00:00

Welcome to the coaching clinic or for some of you welcome back and you may

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already notice that something is missing

or rather someone Angie unfortunately

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is still a little unwell and is taking

some extra time to have a full recovery

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and When her when she's feeling better

and when her voice is fully recovered

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and she will be back back and sharing

lots of good stuff with us but I didn't

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want to leave you empty handed for an

episode this week so we're gonna have

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another short ish episode which is just

gonna be me by myself whilst Angie is

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away but hopefully she'll be back as

soon as possible so please do send some

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healing vibes out for Angie so that she's

back with us on the on the podcast ASAP.

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Today Let's talk about essentials for

your coaching website things that you

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must have things that you probably

shouldn't have And things that are nice

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to have good to have if you possibly

can So let's get the doors to the

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coaching clinic open and start the show.

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So welcome.

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As with last time, I'm

missing Angie at the moment.

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So you're just getting me by myself, but

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I'm going to keep it short for you.

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And if Angie has some stuff she'd like

to add on this, we'll maybe record

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another episode and have a bit of a

deeper chat on this in the future.

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But for now, as this is something that

I've been working on, and we talked about

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coaching websites recently, I want to

talk about essential things to make sure

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that you have on your coaching website

Now there have been several valuable

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tools that i've encountered recently

One of them would be the coach builder

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program and book from Donald Miller

another would be Be the Book Yourself

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Solid program, which I had encountered

before originally from Michael Port.

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I think Michael is still tied to the

business in some way and still by name

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at least Still associated by name at

the very least although I think the

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company is now run by some Different

people that he has effectively sold

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that off But still a very valuable

resource and some good communities around

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both of these As well as coaching and

guidance for people who are looking to

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grow and develop coaching businesses.

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I would also add one of my mentors in

coach marketing is someone called Taki

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Moore and if you haven't already connected

with Taki I think he is to me the expert

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in coach marketing especially in helping

coaches get to ten thousand a month and

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more And to even know hitting your first

million a month kind of thing These

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are the kinds of people he works with

I would say he's absolutely an expert

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in this area primarily for business

coaches, although that certainly could

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be helpful to people outside of the

business area of coaching as well So

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that would be my guidance to some of

the places that you might want to turn

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to for beneficial resources, guidance,

and mentorship along the way with your

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marketing and your online presence.

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There are some essential

things that I think you must

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have in a website as a coach.

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And the number one thing I'm going

to say to this is something I learned

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from one of my personal mentors, Chris

Ducker, the Youpreneur guy himself,

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That really stuck out for me is one of

the reasons I actually in fact Probably

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the main reason I ended up working

with Chris privately Is because I heard

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him say this in conversation with Pat

Flynn That if you are a service and

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have a website with nothing for sale

on it Then you are wasting your time.

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You must have something for sale on

your website And I know that there

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are coaches out there who don't

at that time, I was one of them.

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Can you imagine having that wake up

call as like, Oh, there's not actually

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anything for sale on my website.

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It just talks about coaching.

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And isn't that nice and lovely.

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I fixed that very quickly.

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And that has never been

an issue for me since.

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And if you were to go and look at my

coaching website, now you will see that

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even though you cannot directly buy a

product on there because nearly everything

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I have is sold through a discovery call

because I ultimately we're going to be

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working together on a personal level.

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I am not just going to

let people buy that.

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I want to connect with you first and

make sure that it's a good fit for you

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and a good fit for me and that we're

going to get results working together.

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So we are going to have a strategy

session before we ever get as far

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as, you being able to purchase

from me, but there are very clear

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programs for sale on the website.

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So if you have a website or an

online presence that doesn't have

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a store available or a product

available for people to buy or at

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least book in a discovery call to

know what product or service they

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could buy, Then that is something

you may want to fix pretty quick.

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Now, it could also be that you have

maybe a book that people can buy or

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a online program that people could

actually just purchase there on the site.

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Great.

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If you have those things ready to go,

then they should definitely be on your

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coaching website for your audience to buy.

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One of the biggest.

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issues I've seen with many

coaching websites that I've looked

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at has been a lack of clarity

as to what they actually do.

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So they'll talk about coaching, but

they won't actually explain what the

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coaching is or what the outcome or

transformation is that's being offered.

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We've talked on this show before

about avoiding being too general as

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a coach and going in for some level

of niching that even though you may

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end up working on multiple areas with

your clients, you still need to have

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some level of niching so that you are

specifically offering a transformation

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to the people that you work with.

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That has to be what's

attractive to people.

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Generalist coaching is

very, very hard to sell.

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Not that it's impossible, it's just hard.

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Why make things that hard for yourself?

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It may be just because there's a

little resistance to niching down

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into the area that you coach in.

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I've seen coaches websites where

they do have products for sale, but

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there's no clarity as to what those

products are or what you'd be getting.

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So they're asking you for potentially,

five hundred pound dollars, euros,

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a thousand, two thousand or more

without having any clarity what

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the product really is other than

maybe a name and a box to click on.

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So you need to have some clarity,

but think about it this way.

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have a relationship with the people who

have landed on the site, maybe someone

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has just come and found you through

an online search, and it's the first

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time that they've encountered you and

your coaching, there's no relationship,

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there's no trust there at the moment,

so Do you really think that people

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are in a position that they're going

to feel the green light to just take

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go on the first thing that they find?

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That's going to be rare.

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So you have to work on establishing

relationship here, which means

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getting clear about who you are.

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And if you are a group of coaches working

together, then there should be some, some

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clarity and some insight as to who you

all are and what your goal is working

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together and your brand as a coaching.

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What's the transformation that's on offer.

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pretty much see those things very quickly.

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When I land on your page, I want to

be able to get to know you a bit more.

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I want to know a little bit about

you, your background, maybe to hear

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about your coaching certifications.

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It might not feel super relevant

and probably clients will never

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ask you about those in reality.

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But for establishing your credibility

here, this is where you need to earn

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the right to get people to trust you.

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This could be a great place to use

video video is a really even just audio

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as a way to start to establish some

connection if you are a podcaster or

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you've been a podcast guest or you've

been doing video or live streams then

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you may want to feature some of that on

your homepage of your site so that people

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do start to get a sense of who you are.

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They can see that this isn't a website

that has just been set up, like

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maybe yesterday morning and someone

could be doing the scam website.

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Scam websites can get set up pretty

quickly and can have very limited

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information and be asking for sales

but not delivering on that and then

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they'll disappear just as quickly.

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So how do people know that they

can trust you and start to have

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some relationship with you?

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you You need to start putting

in some information in your

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site that creates relationship

and rapport with your audience.

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So that's part of your personal

brand, your professional

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branding for the website.

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That should start to be clear.

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Maybe what your mission is as

well and a list of products and

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services that are available for you.

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It might just be one primary product.

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Great.

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if that's what you've got,

then put that on the website.

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That's what you can lead with.

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And maybe you can add additional

services, small fee services, maybe

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even advertise some high end stuff.

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You might even want to

create a waiting list.

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There should definitely be some way for

people to get something from you that

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causes them to have to give you their

Email address in relation to that so

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that you can follow up with them This

is usually what we call a lead magnet.

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And if you haven't encountered lead

magnets before all that really is

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Something that's going to pull someone in

say oh that looks like really good value

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That's something I need to know about

it's free Kind of because the payment

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for that is your contact information your

name your email address Maybe your mobile

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phone number That's then a way for you to

follow up with people to bring them into

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a nurture email sequence to message by

mobile maybe even to connect on social

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media to be able to follow up with them.

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This isn't something that some Social

media mogul can take away from you.

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If you've built up Let's say you

build up your community on facebook

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and you've got your facebook page

and it's doing really well And I know

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people this has happened to as well.

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So this is not by any means a crazy

hypothetical But your page gets

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closed down And you don't know why.

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Maybe someone's made a complaint, or

maybe it's just happened by accident.

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And even if they can get it back up for

you, going through often a very difficult

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and lengthy procedure of following up

with people there, and getting hold

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of anyone who can actually help you,

even when you've done that, There's

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no guarantee that you're going to have

everything there that was there before.

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You may have to start from scratch.

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So there's a lot of danger in building

up your brand and your customer base

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and your following on social media

platforms that it could all disappear.

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So even if you have good presence on

whatever platform or platforms you use,

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you still want to be ideally driving

people to your website so that they can

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connect with you and you can connect

with them you Off of social media

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as well so they can be seeing you in

their inbox So this means you may want

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to start to develop an interest in

some email marketing and I do highly

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recommend that However, that's not

primarily what we're here to talk about.

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We're talking about websites

for coaches So really are there

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any other essentials than that?

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Well, yeah, I would say Definitely make

sure there's good information about

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you be friendly Be a bit more than

just a coach let them into your life

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a little bit with some Vulnerability

things you enjoy a little maybe a little

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bit information about your family and

where you live nothing super personal

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nothing that's going to allow anyone to

stalk you online or anything like that,

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but Enough to that they get a sense

that not just that you are a coach but

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that you're a real person who they can

connect with and either like or not

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like they can either Come further into

your world and say oh that's not really

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for me That's exactly what you want.

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You don't want everybody

to like your page.

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We're not even going for that.

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We don't want to be people pleasers.

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We don't need, want or

need everyone to like us.

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That's not going to help you at all.

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It just means you end

up trying to be bland.

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So be very clear about what you, what

you want to offer, who you want to help.

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And so it should be, I say this, I say

this as well, it should be super clear.

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If I land on your homepage, I should be

able to tell within seconds What kind

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of page I've landed on now I often say

there's two speakers for our work because

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I work with a lot of speakers Much more

than coaches And if I land on their page

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and I can't tell that it's a speaker's

page, I'm going to tell them that.

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How are you going to get booked

for speaking gigs if it's not very

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clear what your page is about?

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If it's not clear, if I'm not clear on

what you speak about or that you are

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even a speaker, if I don't see an image

of you on a stage speaking or something

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that at least looks like that, I'm

going to straight away start to think,

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Oh, this isn't what I was looking for.

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Or I don't really know

what's going on here.

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Confusion is the last thing you want.

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So you want clarity on this.

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It doesn't need to be there.

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It's all white pages with just like

little bits of information here, like

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a Google search page, we don't need

to go to that level of minimalism,

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but we do want to keep things tight.

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So it should be like a brand

title, a tagline, an image

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of you doing what you do.

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So if you're a coach, maybe an

image of you coaching somebody.

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Yes, you may have to stage that I

wouldn't put up a picture of you

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coaching someone over zoom, maybe get

a photographer to take a picture of you

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in a situation that looks like you're

working with someone and coaching them.

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Great.

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Now take a picture.

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Take a look at some stock

images of people coaching.

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Don't use them necessarily.

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Maybe as a fill in until you get one for

yourself, but you'll often see somebody

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that somebody were at computer or writing

stuff down and somebody's standing, maybe

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a hand on their shoulder standing behind

them, helping them and talking to them.

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Clearly the coach or the

mentor in that situation.

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That's the image that you

want to be portraying.

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Now, maybe your coaching sessions

don't look like that in reality.

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But it's part of the it but that's part

of what you need to portray when people

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land on your website So to this degree,

yeah, that's kind of about how you look

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as a coach So how you dress for that

image is also going to be important

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how you look your energy All of those

things are going to be important.

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Don't get too hung up on this.

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One of the, one of the best things

you can do as a coach is go and take

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a look at other coaches websites.

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In fact, if you do go and visit

something like coachbuilder.

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com, they have A free list of examples

and yes, it's like a lead magnet for

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them because you're going to have to

exchange your Your contact information to

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get hold of this but go to coachbuilder.

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com I've certainly found that tool helpful

and they have a list of I think something

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like 17 different coaching websites that

you can get a pdf version of To get an

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idea of the kinds of things that you may

or may not want to have on your coaching

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website home page but Really useful thing.

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I do think still websites are very

important for your credibility.

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And yes, there are other things you could

use instead, but I would suggest at this

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point in where things are with life and

business to use stuff in conjunction with

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your website rather than instead of it.

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So whilst you could potentially get

away with just a LinkedIn page or a

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Facebook page for your business, I don't.

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I don't personally recommend that.

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I think you're far better off

credibility wise that you have a

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website, you have a domain name that

reflects the coaching that you do.

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My domain name is my business name,

my coaching operating name for

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the, um, for the speaker services

that I offer at presentinfluence.

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com.

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So you really want to have something

like that for yourself that is

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going to make it look professional.

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So just having a free website, which is

going to have a non white labeled header.

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If you use a service like Wix or

something like that, it's going to

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show that you're using a free service.

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It doesn't fill your client's

brain with confidence that

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you are legit as an operator.

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If you're doing a free website and you

haven't even purchased a domain name,

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It's going to weaken the level of trust.

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So maybe it's enough for getting

started and I would say better

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that than nothing at all.

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But you can get a domain name

for so little money these days,

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it doesn't have to be a dot com,

although I would still say there is.

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a level of confidence that comes

with having a dot com address as

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well, but if you're in the UK, co.

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uk, co you can use.

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I think I've seen biz

and other things as well.

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So go with one that fits with

your budget and feels relevant

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for you, but have a solid domain

that you can use with a website.

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And not just having a

free service out there.

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You want to, you want to look

legitimate and respectable as a coach.

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Your goal is to be establishing a

feeling of competence that you, not

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only do you know what you're talking

about, but you have experience that

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you have that people feel invited in.

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there's some level of warmth

and saying, all right, come in,

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let's take you on this journey.

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Uh, let's connect, connect our worlds.

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If that feels right for you, that's

our goal here with the website.

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Now I'm sure that there are coaching

website experts who will give you

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far more insight and maybe better

insight than I will right here.

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So this is very much just an

overview from a perspective of a

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coach who has a coaching website.

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And he's been doing a lot of work

on that recently as well, that I

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hope is going to be helpful for you.

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So let us know, are you struggling

with your coaching website?

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Are you having some challenges there?

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Are you going to check out some of the

resources that we've shared with you?

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What's your, what are your biggest

challenges as a coach right now?

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If you would like to get in touch

with us, one of the best ways to do

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that is to contact us on LinkedIn.

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And if you use this through your

mobile app or your iPhone, you

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with the LinkedIn app, you can send

voice messages and video messages.

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: 00:18:30

That could be a great way to get in touch

with us and it doesn't cost you anything.

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: 00:18:34

You can also leave a voicemail for

myself and Angie for up to, I think up

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: 00:18:39

to 90 seconds, completely free online.

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: 00:18:41

You will need a microphone,

of course, to do this.

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: 00:18:43

Go to speakpipe.

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: 00:18:45

com forward slash thecoachingclinic.

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: 00:18:47

podcast that speakpipe.

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: 00:18:50

com forward slash the

coaching clinic podcast.

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: 00:18:54

Now, I don't know yet if Angie

is going to be back with us

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: 00:18:58

for the next episode or not.

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: 00:19:00

We don't have our usual episode

buffer right now due to various

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: 00:19:03

bouts of sickness between the

two of us over the winter months.

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: 00:19:07

However, hopefully Angie will

be back with us very soon.

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: 00:19:10

I'm also going to try and bring you

an interview With an author of a great

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: 00:19:15

book on coaching that I think you could

find very helpful as well So i'll tell

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: 00:19:19

you more about that nearer the time and

Right now let's close the doors to the

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: 00:19:24

coaching clinic for this week and see

you again very soon Have an awesome week