Podcast Strategies for Coaches: Tools and Tips for Coaches

Angie: 00:00:00

John,

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John: Angie.

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Angie: you're a bit of a

podcast geek, aren't you?

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John: Thanks for that.

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Yes, I suppose so.

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Why?

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Angie: No, and I mean it in the nicest

of ways, you know, a lot of podcasts.

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I'm wondering if I should

start my own podcast.

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What do you think?

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John: I could see that for you.

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There's a few things you might want to

consider before you get started though.

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Angie: So is there any chance you're

going to tell me what those things are?

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John: I might?

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Angie: How about if I say pretty please?

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John: Oh, you know I can't

say no to you, Angie.

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Let's start the show.

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Angie: So...

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Podcasting, right?

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Becoming ever popular.

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John: More and more each year, yeah.

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Amazingly.

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Angie: Yeah.

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So I've, I've had experience where

so many people want to incorporate

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it, but you, I am, I'm going to say

this for everybody and tell you right

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up front, I am by far not an expert.

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So John, obviously I'm going to

defer to you Ooh, how do you use it?

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Why do you use it?

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When do you use it?

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So inquiring minds want to know.

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John: Inquiring Minds wants to know

I want to keep the conversation

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around what's going to be relevant

for coaches as much as possible.

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Angie: Sure.

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John: But I do think you're

right, podcasting is growing in

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popularity, and I'm sure there

probably are a bunch of coaches

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thinking, should I start a podcast?

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Or should I be at least going on podcasts?

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And the answer to the first one is maybe,

the answer to the second one is yes.

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Yeah.

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I would say probably one of the biggest

things I would encourage coaches to

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think about doing is going on podcasts,

and that is a really great way to get

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some PR, it's obviously, things like

going on TV and things like that are

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even better because no matter how

popular podcasting is right now, TV

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is going to get you a wider audience.

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And if you're primarily looking for PR,

you may want to make it part of a wider

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thing, but if you just want to do a

little bit of getting in front of other

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people's audiences, and you want something

that is actually targeted more toward

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your avatar, you can decide which shows

Probably have people who you would like

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to work with in their audience or there's

a good chance that they will And try and

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get on those shows So I would say probably

being a guest is one of the places I would

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encourage people to start And there's a

few reasons for that One of them is that

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starting your own show is a lot of work.

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And so you want to be ready

for that if you want to do it.

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And I think it will give you the

opportunity to get a sense of whether

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it is something you want to do

by going on other people's shows.

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Do you enjoy the format?

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Do you get a sense of what you, what kind

of style of show you would like to have?

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You'll probably pick that up more

from being on other people's shows and

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for dipping your head into listening

to podcasts and checking stuff out.

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But yeah, sorry you

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Angie: no, and I think

that's really important.

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The point that you bring up for

people is, of course, it can be

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another it's another vertical within

your coaching practice, if you will.

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So it could there be harm in

doing, no what's the harm.

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But to your point I think it's

important for people to realize that

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it's not just another thing you're

going to just whip up and do, there

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needs to be some strategy behind it.

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And.

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It's not just an opportunity for you

to get up and, in front of people, so

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to speak, not up in front of to get in

front of people and just start chatting

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away about all the things that you

feel like are relevant in the world.

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And, because that can happen,

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John: It absolutely can and it does it

absolutely does happen and these people

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make these mistakes all the time I made

these mistakes in my earlier days of

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being a guest on other people's shows

It's one of the reasons why I when I

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interview guests for my other podcast

that I do mostly by myself, but I have

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guests on that When I bring them on I do

not ask them about their about tell us

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about yourselves or tell us about History,

I don't want to go into that unless

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it's really pertinent or interesting

to the audience I don't see any point

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in it and they're probably going to go

on a hundred other podcasts where they

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will get asked that question And so

people who are already maybe following

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them or following similar shows Have

heard it And they don't want, they're

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not going to want to hear it again.

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They're going to skip through that.

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But anyway, it's boring for them.

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It's probably boring for the audience.

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Also, some people just love talking about

themselves and their own lives a little

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bit too much that can end up going on

and on I this could this episode could

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easily turn it turn into my little ted

talk, you know This is an area that I

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have so much knowledge and Experience

in that, but I don't want it to do that.

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I want it to still be you know a

conversation between us let me see.

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I mean have you been on

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Angie: I have.

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John: as a guest and

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Angie: Yeah, I've been on a few.

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I've been invited on to a few.

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And actually, so this is something

that we want to talk about, because

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I asked you about this last week.

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I actually did pay somebody, probably

found me on LinkedIn and said, Ooh, she's

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a coach and I'm going to ask her to be

on my podcast and maybe she'll pay me.

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And I did.

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And it was the very first time I

ever spoke on a podcast because

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Honestly, what did I know?

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And it was like, oh, and you'll

be featured here and put here

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and you get your video, blah,

blah, blah, and all the things.

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And I was like, okay.

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And honestly, it wasn't

even a ton of money.

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I think it was like, I

don't know, 150 bucks.

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So even because it was so inexpensive,

I felt is this kind of worth it, but

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here's the thing, one thing that I

did know, I did look up the person.

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I looked up the webinar, the podcast, and

I was like, okay, you know what, this is.

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This guy's been around.

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He's, I'm going to do it.

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I decided to do it, but

honestly, I did it to your point.

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Even though I was completely green,

I knew nothing about podcasting.

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I just knew I wanted to be interviewed

in that space and have that practice

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of what I knew there was something.

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I just didn't know what the

something was going to be.

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And that was the first time.

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So the point though, is about the money

you and I talked about, like I asked

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you last week, would you pay to be.

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On a podcast,

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John: and I said probably not I never

have and I don't think I would the

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shows that I would even want to go and

even The top level shows that I would

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love to be a guest on someday would not

expect me to pay to have them on there.

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however There are situations

where I might consider it.

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I might consider it if it

was particularly relevant.

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I might just consider it but probably

not is the answer simply because i've

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never had to and most of the shows that

I know Would never ask to I would never

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ask someone to pay to come on the show.

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I could see I can see a point of doing it

and i'm not completely against the concept

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but You should definitely do what you did

in that situation if someone's asking you

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to pay to be on their show Check out what

their audience is are people following

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if they've put a lot of money energy

time and everything into Building up a

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huge audience that is full of people that

are gonna love to hear you on their show

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Angie: Yeah, so I think it's

important like first of all, we're

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establishing Is this another great

vertical for your coaching practice?

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Yes But one thing that I would caution

our listeners Against is trying

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to do too many things all at once.

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If you're starting a new

coaching practice, don't be

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like, I got to write the book.

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I have to do the podcast.

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I have to have everything.

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No, get yourself established first.

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If you are already established.

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then this might be a

natural next for you.

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A next

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John: A hundred percent.

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When we were both coaching professional

speakers all the time, or people who want

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to be professional speakers all the time,

how many times did you come across the

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people who, at the same time, they're

writing their book, they're starting

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their podcast, they're doing a hundred

different things, as I and I always say to

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them, that's great but every single thing

you add on is going to slow you down.

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Unless you can delegate,

unless you can delegate it,

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Angie: It's like starting a race.

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This is so funny.

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I just had this visual.

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It's like starting a race and then putting

your shoes on one at a time, right?

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You're starting the race, you

take off out of the gate and then,

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Oh, wait, let me put my shoes on.

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Wait, what?

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So it does definitely slow you

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John: I would say it's like

starting a race and picking

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up boulders along the way.

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Angie: That too, right?

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John: each one you pick up

is going to slow you down.

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It's at some point you have

to put them down and you want

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to get across the finish line.

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So yeah, nice visual either way.

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Angie: So in terms of, let me, so let

me pick your brain though, because I'm

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going to be, I'm going to, I'm going to

think that My positioning in podcasting

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is probably similar to the majority.

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I don't want to say all, but

the majority of our listeners.

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So I'm going to ask those

questions for you folks.

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So you already said, Hey, try and be

a guest first as much and as often

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as you can, because you want to

get a feel for different ways that

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these podcasts are being run, right?

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Different different

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John: That there are other reasons

there are other reasons for that and

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I won't go too deep on them But I will

just say as an overview it will help

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you build your network a lot quicker

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Angie: yeah,

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John: on these other shows and so you

just want to be of service and you know

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See what you can do and maybe even get

introduced to other people with shows

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through those So take advantage of the

network growth that you get with that

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But it's also going to give you a ton of

practice in talking about who you are and

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what you do And so you may find the first

times you're doing that it's difficult

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It's going to get easier and easier each

time you do it and you're going to get

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smoother and cleaner At talking about who

you are what you do what your services

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are We're not going to go on there and

just be buy my shit, but you're going to

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go on there and talk about stuff that's

relevant pertinent useful to your audience

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and then Give them an invitation into

your funnel one of your funnels at some

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point during the show so yeah, I think

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Angie: Oh,

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John: than that as well, but

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Angie: I hear a topic.

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I heard funnel.

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I think there's a lot of people maybe

that are saying what's a funnel.

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So we're going to talk

about that at some point.

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We'll come back to that

on a different episode.

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Just saying, but go ahead.

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Just saying.

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John: The funnel just quickly thing that

brings people further into your world

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like a lead magnet and stuff like that.

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But yeah, we will do a deeper

dive on that another time.

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Angie: yeah.

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John: there's a bunch of benefits

to being on other people's shows.

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Angie: so awesome.

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So now you've done it.

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You said, all right, I've

done a couple of things.

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Now I want to start my own podcast

and my, this is just me, right?

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Haven't done one on my own yet.

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John and I have been talking.

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I'm like, come on, John mentor me.

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And he said, okay.

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But there's a reason I

have a specific reason.

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And I have to be honest with you.

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It's less about for me

building my business.

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It's more about this specific message that

I'm currently, my season in my business

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right now and wanting to get that message

out and as many places as I can for as

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often for as long as I can, honestly.

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Because I know if I'm doing that.

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That the other things will come.

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And just as a side note, just to say

this, literally yesterday, I did that

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podcast two years ago, that first one.

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And I got yesterday, somebody reached

out and said, I heard your podcast,

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blah, blah, blah, blah interview

with so and and I would really love

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to talk to you about your services.

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And I was like, are you

trying to sell me something?

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I'm like no.

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I, client.

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So we'll see if it actually turns

into anything, but two years.

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John: Yeah, I've had that as well.

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I've had that from YouTube

content in the past.

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I've had that from podcast, my own

podcast and from interviews that I've done

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with other people podcast, especially.

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They stick around for a long time and

people will often go back and check

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out older episodes of podcasts that

they like as well and we'll binge stuff

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because unless the podcast is fairly

temporal, like talking about day to

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day stuff, topical events and whatever

else, then the Then there's no reason

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not to go back like a lot of podcasts.

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I think that the Number one category

in podcasts is true crime You and I

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are probably never going to have a

true crime podcast, but it's the top

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category But it's the there's the kind

of category that is You're probably not

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going to go and listen to episode 15

of a true crime podcast where they're

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like just coming to the So getting close

to solving something or getting some

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critical information, you need to go back

to episode one and listen to the whole

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thing through but with podcasts that are

more nonfiction in the sense of not true

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true crime, I guess it's nonfiction, but

the stuff that's more like in terms of

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personal and professional development.

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You may listen to a recent episode,

but that doesn't mean that the

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older episodes aren't still

going to be relevant or useful.

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And you may still go and at least

check out their back catalog.

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You're probably not going to listen

to every episode unless you really

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love the show, but you're going

to pick out some of the ones that

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are like, I've enjoyed this show.

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I think I might enjoy that episode, if the

topics and the titles are relevant to you.

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So

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Angie: I think

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John: to be evergreen, evergreen content.

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Angie: And I think

that's the beauty of it.

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You've been schooling me a lot about that.

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All right, so now I'm a coach and

I say, okay, I'm pretty established

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or I've established certain X, Ys

and Zs and this is where I want

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to go and I'm going to be a guest.

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So what makes the decision?

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What can help our listeners decide?

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Should I?

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Should I even get into that space?

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Really, what's the true, I know there's

benefits, but I just wanna say it for

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us, for the, our listeners, what would be

the benefit to starting your own podcast?

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John: If the podcast is going

to be related to your business.

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Then sure, I say there's no

reason not to do it, but just

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be aware of certain things.

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Most people, if you're thinking of

doing an interview based show, most

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people are not good interviewers.

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And so interviewing is actually

a skill that you will have

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to develop and get better at.

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but podcasts can be a good way to.

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Demonstrate your own knowledge and

expertise and It's one of the reasons

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why we do this show together is it would

be maybe a bit boring if it was just me

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Probably less boring if it was just Angie

by herself, but it would be a bit boring

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for It's just one person talking about

their stuff and it's not a conversation

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and not much interaction Like we can

have a bit of Playfulness together.

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It's harder to do that by

yourself with an audience.

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It can be done some people are very good

at it, but it's harder to do so there's

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stuff to think about but i'd say this

for some people some of the things that

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may Put you off things that probably

if they do put you off they should

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so there is some financial investment

In doing a podcast that you will want

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to try and get a reasonably decent

microphone and probably want to try and

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have Better than just your webcam you

don't want to be using your internal

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microphone or your internal webcam on

your computer to be recording podcasts

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Angie: Let me just

pause John, right there.

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Wait, because he knew I

was gonna pipe up, right?

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Because originally, I already had a

great mic, which he didn't like, but

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it was already something that I had

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John: I started with one of those as well.

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So it's

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Angie: Yeah, and, so when John and I

record, it's usually about 5 to 6 a.

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m.

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my time here in Arizona.

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And he's abroad, so it's

usually 8 to 9 hours ahead.

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And my room is, I have lights

on, I have 6 lights on.

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And It still looks so dark.

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I look like I'm just

waking up out of the cave.

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So obviously, I have to be aware

of certain things and my microphone

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was a big part of that, right?

307

: 00:16:29

Because I have this loud booming

voice and I need to make sure that

308

: 00:16:34

don't you smile about that, buddy.

309

: 00:16:37

But I have to make sure that I don't want

people to listen to my voice, whether

310

: 00:16:44

it's just me or I'm interviewing somebody

or it's a little variation of that

311

: 00:16:48

and think, gosh her voice is so loud.

312

: 00:16:51

It's like nails on a child.

313

: 00:16:52

I can't listen to her.

314

: 00:16:53

It's almost like if you're visually

sending copy of something to somebody.

315

: 00:16:57

And it's not visually appealing,

naturally their brain is going

316

: 00:17:01

to go, I just don't want that.

317

: 00:17:03

So I'm obviously exaggerating the point of

318

: 00:17:06

John: But no, but it's a good point

because you think about how most

319

: 00:17:08

people listen to podcasts, they have

their earbuds or their headset in.

320

: 00:17:12

So you, your voice, whatever

content you're putting out is being

321

: 00:17:16

pumped directly into their ears.

322

: 00:17:19

Angie: yeah.

323

: 00:17:19

So you want it to be, listen, and

if I'm talking about the topic.

324

: 00:17:23

So if I'm talking about, I used

to use this example with other

325

: 00:17:27

speakers that I coach and I'd

say, if you're swaddling babies.

326

: 00:17:30

So if I'm actually doing a podcast on

swaddling babies, I'm just making that up.

327

: 00:17:35

Okay.

328

: 00:17:36

I would want my voice to match

that and make the listener feel.

329

: 00:17:40

Okay.

330

: 00:17:41

So you notice that I

intentionally changed, right?

331

: 00:17:43

So it's

332

: 00:17:44

John: give me tingles,

tingles up my spine.

333

: 00:17:47

Angie: John and I were talking about

snuggling about 45 minutes ago.

334

: 00:17:50

Cause it's so cold.

335

: 00:17:52

John: I

336

: 00:17:53

Angie: I was like, can I just

snuggle up into your beard?

337

: 00:17:56

Anyway but yeah, so like you want, not

that I'm saying you shouldn't be natural

338

: 00:18:00

because again, what do I even know?

339

: 00:18:02

But if I am a listener and I'm

listening to a podcast about swaddling

340

: 00:18:07

babies and here comes this big, loud,

booming voice, it just doesn't match

341

: 00:18:12

and I'm probably not going to listen.

342

: 00:18:13

But if I have somebody speaking that

talks about laying your child down.

343

: 00:18:18

On their backs and all of a sudden

it's a little easier and it goes along.

344

: 00:18:23

I think with what it is

You're talking about I'm

345

: 00:18:29

John: And to a point, I agree to a point,

because I do think your personality still

346

: 00:18:35

work, but you probably do want to stick

with stuff that fits your personality

347

: 00:18:39

well, that if you are that sort of

loud, gregarious person and you're doing

348

: 00:18:44

some show about, taking care of babies.

349

: 00:18:49

I would say, there may be times where

you want to soften things, but you still

350

: 00:18:53

want your personality to come through.

351

: 00:18:56

And you will probably still find

an audience of people who will love

352

: 00:18:59

that you're a bit more, a bit louder

and a bit more brash than perhaps

353

: 00:19:02

the soft and gentle people who

354

: 00:19:04

Angie: to use the word

energetic and not brash.

355

: 00:19:06

No i'm joking because I

know john's talking about me

356

: 00:19:11

But the point is yes because

357

: 00:19:13

John: To, to yourself.

358

: 00:19:15

Angie: sure, but the I and your point is

very valid because Podcasting like that.

359

: 00:19:21

It has to be.

360

: 00:19:22

You have to allow if there's going to

be engagement and I want to say this.

361

: 00:19:28

Let me ask you because as I'm saying

it, I'm coming up with a question.

362

: 00:19:31

Do you feel that people are more

attracted to the personality or the topic?

363

: 00:19:38

And I know the ambiguous answer

is, oh, it should be both because

364

: 00:19:42

nobody's going to listen to something

that they're not interested in.

365

: 00:19:45

But I'm talking if we're talking

the same topic across the board.

366

: 00:19:49

John: yeah.

367

: 00:19:51

I have, I will say this as almost a

throwaway comment really, but I do have

368

: 00:19:56

and have had in the past people who have

listened to my show or my appearances in

369

: 00:20:02

other places because they like my voice.

370

: 00:20:05

Which my voice is a little huskier than

usual even today as well, but because

371

: 00:20:08

they like my voice and That's great.

372

: 00:20:11

I love that.

373

: 00:20:11

That's not necessarily

everybody and that's fine, but

374

: 00:20:15

Angie: Sure.

375

: 00:20:16

John: quite like that.

376

: 00:20:17

Generally, it's the content.

377

: 00:20:18

So if I look at I have a my other

show coming up to 200 episodes soon

378

: 00:20:24

if I look back through if I look back

through those episodes And see which

379

: 00:20:29

ones have done best You It's always

the theme of the episode, rarely the

380

: 00:20:35

Angie: Yay.

381

: 00:20:35

Okay,

382

: 00:20:36

John: though, but nearly always the

topic of the episode is what gets people.

383

: 00:20:39

I can look at that on YouTube

as well, like we have content on

384

: 00:20:42

YouTube together from this show

content from my other show as well.

385

: 00:20:45

If I look at the stuff that does well,

and there's honestly, sometimes it's

386

: 00:20:50

night and day, the difference between,

especially some of the short videos,

387

: 00:20:53

some of the ones that do really well

and some of the ones that don't, you

388

: 00:20:56

have to look at things like the titles.

389

: 00:20:59

The longer ones you have to consider

the thumbnails and keynote keywords

390

: 00:21:02

and all that sort of stuff as well, of

course, but title the titles of your

391

: 00:21:07

videos or your podcast episodes of what

people are going to look at first so I

392

: 00:21:12

see this with other podcasters who just

put a bit lazy with their titles really

393

: 00:21:18

possibly don't know better of episode like

episode 15 Interview with such and such

394

: 00:21:25

Angie: sure.

395

: 00:21:26

John: Okay, you know if you know who

that person is then maybe but if you

396

: 00:21:30

don't why should you want why should you

just want to interview with this person?

397

: 00:21:33

It's give people a reason to listen to it.

398

: 00:21:35

You do still have to hook your audience

and you need to have Not clickbait,

399

: 00:21:40

but you need to have Something you

know that's going to give people

400

: 00:21:44

a reason to click on the episode

and listen into it So I would say

401

: 00:21:48

Angie: What's the hook?

402

: 00:21:50

John: topic is most important and

so if you think about it from this

403

: 00:21:53

Angie: that

404

: 00:21:54

John: of

405

: 00:21:54

Angie: right?

406

: 00:21:55

I took tons of, which I

don't know why I'm my psych.

407

: 00:21:57

I was a psychology and education

major in college, so I don't know

408

: 00:22:00

why, but I took a ton of marketing

classes and I will never forget.

409

: 00:22:04

This one student got up and literally

made this beautiful packaging and it

410

: 00:22:08

was, there was dog poop in it, like

one little log and he was like, and

411

: 00:22:12

his point was, I could get you to buy

this just from its packaging, right?

412

: 00:22:17

You don't even know what's inside

yet, but because it's so lovely and

413

: 00:22:20

beautiful to me, I'm like a fish sparkle

and shine and I'm attracted to it.

414

: 00:22:24

So I was like, Ooh, look at that.

415

: 00:22:26

And when he opened it, we

were like, and it was wrapped.

416

: 00:22:28

It wasn't like a smelly poop, by the way,

but it was like, it was really to me.

417

: 00:22:32

Here I am a million years later

thinking that was so amazing.

418

: 00:22:37

And to your point, if you want people to

click, you definitely need to wrap it up.

419

: 00:22:41

I don't care what the content actually is.

420

: 00:22:44

If you can't get them in the door,

they're never going to listen.

421

: 00:22:47

So it

422

: 00:22:47

John: But you do still I mean to take that

to the next level as well You can't just

423

: 00:22:52

gift wrap a turd and expect people to keep

on listening to it If they tune into your

424

: 00:22:57

show because he's got a great title, but

the show's actually a piece of crap You

425

: 00:23:01

Angie: Correct.

426

: 00:23:02

John: They're not going to stick with

you anyway So you do need to make sure

427

: 00:23:05

that you're putting out value content for

people as well Which means you don't want

428

: 00:23:09

to go on too much about yourself You don't

want to go off track really that much And

429

: 00:23:14

you need to deliver value and impact It

has to be entertaining and so this was

430

: 00:23:20

a podcast for some people just going to

be a lot of hard work But you know if

431

: 00:23:24

you want to do it and you think I know I

really want to have a podcast great I say

432

: 00:23:27

go for it Even if it's you know, if you

just think not necessarily about coaching

433

: 00:23:31

just about anything do it and you know If

you're not really Concerned whether it's

434

: 00:23:36

going to get listeners or not, but you

just want to have fun making a podcast.

435

: 00:23:40

Absolutely go for it.

436

: 00:23:41

But if you're looking at this from a

business sense, and I'm assuming for

437

: 00:23:45

our listener that you are because that

primarily the purpose of this episode.

438

: 00:23:51

Then you do want to think who's gonna,

who's going to be editing the show?

439

: 00:23:55

Because you do need to edit your shows.

440

: 00:23:57

Who's going to be creating the show

notes putting the titles on choosing

441

: 00:24:01

the music, getting the equipment.

442

: 00:24:03

There is this time and money aspect to

podcasting that you may want to make sure

443

: 00:24:10

you consider before you get into it and

also what you're going to be doing a bunch

444

: 00:24:15

of daily shows for five or 10 minutes or

you're going to be doing weekly shows, bi

445

: 00:24:20

weekly shows, monthly shows It's going to

be up to you, what you, how you do this.

446

: 00:24:25

Like you can choose the format, you

can do interviews, you can do solo,

447

: 00:24:28

you can do a mix, you can do panels.

448

: 00:24:30

There's so many different ways that you

can do this, but Anything beyond the Let's

449

: 00:24:35

just say this again anything beyond what

you do by yourself Requires a different

450

: 00:24:40

level of organization because you have to

bring other people to the table as well

451

: 00:24:45

You have to arrange interview times you

have to I pre interview all my guests we

452

: 00:24:50

have to pre arrange our record times.

453

: 00:24:52

Angie: Yeah.

454

: 00:24:52

Yeah.

455

: 00:24:53

John: We have to pre plan the shows

so there's a lot of stuff to consider

456

: 00:24:56

This is a probably one of the things

that will put people off this more than

457

: 00:25:00

anything else if they're not sure about

it Is the time that has to go into this.

458

: 00:25:05

However,

459

: 00:25:06

Angie: Yeah.

460

: 00:25:07

John: if you have the time to at

least make the shows and you have the

461

: 00:25:11

resources to have other people or have

to some degree that I use a lot of AI

462

: 00:25:16

tools now with show notes and things

like that to save time and to save time

463

: 00:25:21

in editing as well, if you have the

means to be able to delegate stuff out.

464

: 00:25:27

Around making

465

: 00:25:27

Angie: That was my next question, right?

466

: 00:25:30

John: then.

467

: 00:25:31

Absolutely.

468

: 00:25:31

Why not?

469

: 00:25:32

Why not?

470

: 00:25:33

Angie: Yeah.

471

: 00:25:34

Cause Angie, this is just for the

record in case y'all haven't figured

472

: 00:25:36

this out after almost a year of this

podcast, I despise administrative work.

473

: 00:25:42

I love what I do.

474

: 00:25:44

And I love creating.

475

: 00:25:45

I feel like the crazy artists,

that's always let me throw

476

: 00:25:47

something onto the canvas.

477

: 00:25:49

I love that.

478

: 00:25:50

And John knows this as well.

479

: 00:25:51

I cannot, I despise doing most

of the administrative work.

480

: 00:25:56

For y'all that are like me, I was

thinking my next question to John

481

: 00:26:00

was going to be okay, so what if, I

don't really want to do all of that.

482

: 00:26:03

What if I really am that busy?

483

: 00:26:06

Let's forget that, we

like it, we dislike it.

484

: 00:26:08

Let's take that out of the equation.

485

: 00:26:09

But what if it's something you

really wanna add on to your, to your

486

: 00:26:13

business, to your repertoire here and

in your coaching practice, but you

487

: 00:26:18

really don't have the time, right?

488

: 00:26:20

You really don't have the time.

489

: 00:26:21

Obviously, he answered my question in

advance of me asking it, good to know,

490

: 00:26:26

John: Look this has come up a few times

I think and probably we're I don't think

491

: 00:26:30

we've already done this, but probably we

will have to have an episode About books

492

: 00:26:33

writing a book as a coach as well because

I think that's going to be important.

493

: 00:26:37

Because it's along the same track

These are higher level things You

494

: 00:26:42

That you perhaps don't want to start

off with if you're just getting your

495

: 00:26:45

coaching practice off the ground.

496

: 00:26:47

I still say being a guest on

podcast is not super high level.

497

: 00:26:50

You might want to start

that sooner than later.

498

: 00:26:52

There's still a degree of

planning and reach out and

499

: 00:26:56

Things that have to go into that.

500

: 00:26:59

I wouldn't just go and do it ad hoc and

everything on the fly, I would put some

501

: 00:27:04

intentionality and and thought into it as

you go through, but for having your own

502

: 00:27:09

show, that's a different kettle of fish

and it is a slightly higher level thing

503

: 00:27:13

that, you start in your coaching practice.

504

: 00:27:14

You don't need to have a book

to start your coaching practice.

505

: 00:27:18

In fact, it might be better that

you don't and that you're coaching

506

: 00:27:21

people in the thing that you

want to write the book about.

507

: 00:27:23

And you can use some of that experience

and even case studies to write your book.

508

: 00:27:27

That's probably going to

help you here as well.

509

: 00:27:31

If you're at a point where your business

is doing okay And you want to add this

510

: 00:27:34

into as you say a vertical into your

business part of your professional

511

: 00:27:37

ecosystem You probably do have a budget

available to yourself to be able to

512

: 00:27:43

delegate out the stuff that is going to

be time consuming that you can Pretty

513

: 00:27:49

much now keep an overview on what you

want to be talking about and things

514

: 00:27:52

but pretty much just show up Do the

show and have someone else take care

515

: 00:27:56

of the editing the clip creation the

marketing and all those kinds of things

516

: 00:28:01

Angie: Yeah.

517

: 00:28:01

That was a lot of great information.

518

: 00:28:03

Obviously folks, right?

519

: 00:28:04

There's so much more.

520

: 00:28:06

We're just, scratching the

surface here on the idea, right?

521

: 00:28:10

How to do it, where to do it, when to

do it is all a much bigger picture.

522

: 00:28:15

So certainly, if you're interested in

that call John, you don't want my help on

523

: 00:28:21

this because I wouldn't even say expertise

because I'm being really transparent.

524

: 00:28:25

It's not something I've ever

really done, but I'm interested.

525

: 00:28:28

I'm at that point in my career, and

I'm at that point where I, I have so

526

: 00:28:33

much, so many things that I've done

and talked about and experiences and

527

: 00:28:36

themes that's what I do in my coaching

practice now and my speaking business.

528

: 00:28:40

So talk to John.

529

: 00:28:42

Don't talk to

530

: 00:28:43

John: I do coach people in being an

impactful podcast guest to be able to

531

: 00:28:48

make the most out of those experiences.

532

: 00:28:49

And I do coach people in the

podcast creation process for

533

: 00:28:54

business, doing it for a business,

not just doing this stuff for fun.

534

: 00:28:58

And I'm happy to do that.

535

: 00:28:59

It's something that I've been

in podcasting a long time.

536

: 00:29:01

I've worked with podcasting

companies as well.

537

: 00:29:04

So I do know what I'm doing and I do

know what I'm talking about with this

538

: 00:29:06

particular area and he does so yeah

I'm happy for anyone to come to me with

539

: 00:29:12

this but here's what I'll say as well

540

: 00:29:17

people tend to focus if they start a

podcast they tend to focus on the amount

541

: 00:29:23

of downloads or listens that they get.

542

: 00:29:26

And when you first put out a show I would

say this unless you are Already well

543

: 00:29:31

known and you have a huge following Hardly

anyone if anyone other than Mom, and your

544

: 00:29:39

partner is going to listen to your show so

don't put it out thinking that everyone's

545

: 00:29:46

going to suddenly find you and you're

going to be You know thrust into the

546

: 00:29:49

limelighter and be an overnight success.

547

: 00:29:51

That doesn't happen So don't, I know

some people who have been put off by

548

: 00:29:56

doing this by the thought that they

might suddenly become podcast famous.

549

: 00:30:00

There isn't anyone who's podcast

famous who wasn't already famous

550

: 00:30:04

before they started podcasting.

551

: 00:30:06

So I really wouldn't concern

yourself too much with that.

552

: 00:30:10

But what it can do for you is give

you some great business positioning.

553

: 00:30:15

To have a show it gives you an opportunity

to especially with interviews to be able

554

: 00:30:20

to connect with people In and bring them

into your network Particularly people

555

: 00:30:25

who I would never otherwise have reached

out to and connected with I will ask

556

: 00:30:29

them to come and be on my show now.

557

: 00:30:31

Sometimes they'll say no, but

sometimes they say yes And I

558

: 00:30:36

think I mentioned earlier, it was

never really about the guests.

559

: 00:30:38

This was about the topics anyway It could

be good for you, for your network, and

560

: 00:30:43

good for your show to be able to show

that you have these people in your network

561

: 00:30:46

and that they're connected with you.

562

: 00:30:48

It increases your credibility, so even

if you only had, I don't know, 100

563

: 00:30:54

listeners to your show over several

months of doing it that would still be

564

: 00:30:59

valuable for you as a business person.

565

: 00:31:03

Angie: Yeah,

566

: 00:31:04

John: they're probably people who

like your topic and like your area and

567

: 00:31:07

want to know more about You become the

trusted voice to them So yeah, if you

568

: 00:31:11

just focused on downloads and thinking

and wanting to be successful right

569

: 00:31:14

from the get go It doesn't happen.

570

: 00:31:16

It doesn't even happen with youtube that's

one of the reasons why most people who

571

: 00:31:19

start podcasts don't ever get past the

fifth sixth seventh episode they get what

572

: 00:31:23

we call pod fade because no one's really

listening and tuning in unless they've

573

: 00:31:28

done a really good job of marketing

their show before it even starts.

574

: 00:31:33

So yeah,

575

: 00:31:34

Angie: Makes sense, right?

576

: 00:31:35

John: unless you really know what

you're doing, it's going to take a

577

: 00:31:38

long time to build up listeners, but

578

: 00:31:41

Angie: I

579

: 00:31:41

John: you can, in the meantime,

580

: 00:31:44

Angie: Sorry.

581

: 00:31:45

John: you can, in the meantime, be

focusing on building up your audience,

582

: 00:31:48

figuring out your content, getting

the style of your show, right?

583

: 00:31:52

There's so many things

that are gonna help you.

584

: 00:31:55

develop into having an excellent show, but

there is no overnight success with this.

585

: 00:32:01

And it's not going to be a massive funnel

for your business right away, unless you

586

: 00:32:06

are already, now, if you are, Tony Robbins

starting a podcast or Mel Robbins, who has

587

: 00:32:11

done podcasts, I don't know about Tony, I

guess Tony probably has, but if you're a

588

: 00:32:15

well known And you start a podcast, your

whole network is going to know about it.

589

: 00:32:20

You're going to have hundreds,

thousands more people tuning into it.

590

: 00:32:24

Brendon Burchard, I've been

listening to his podcast.

591

: 00:32:27

It's who the, when you know who these

people are, you're likely to find them

592

: 00:32:30

and check them out and listen to the show.

593

: 00:32:32

But if you're not known

in that kind of level,

594

: 00:32:35

Angie: Let me go back to this though.

595

: 00:32:37

Let me let's end the our our

session today with this question.

596

: 00:32:41

Go back to the beginning, right?

597

: 00:32:44

Which is, Hey, everybody,

if you've never done one.

598

: 00:32:47

Then best bet is to at least get some

practice and go and get onto podcasts.

599

: 00:32:53

So here's my question to you.

600

: 00:32:54

If I'm listening right now, I'm like, how?

601

: 00:32:57

I can Google it, but I don't want to.

602

: 00:32:59

I'm asking John, what are like, one or

two ways that you would say to somebody,

603

: 00:33:04

cut through the red tape, don't go

to Google and jump into that rabbit

604

: 00:33:07

hole and advertisements and things.

605

: 00:33:09

Where would you go if you had never

podcasted before, but you have an

606

: 00:33:13

established business of some kind?

607

: 00:33:15

Okay.

608

: 00:33:15

Okay.

609

: 00:33:15

And you want to be a guest.

610

: 00:33:18

Where would you go?

611

: 00:33:19

What would you advise our listeners to do?

612

: 00:33:21

John: there are some really easy free

things that you can do, especially just

613

: 00:33:26

to get a bit of experience and practice

under your belt before you start getting

614

: 00:33:30

super focused with your podcast guesting.

615

: 00:33:33

So I'd say maybe start off with checking

out some of the podcast guest host

616

: 00:33:38

Facebook groups that are free to join.

617

: 00:33:41

And you will find there's always people

there looking for podcast guests.

618

: 00:33:46

Some of them may have shows that are

relevant to you or maybe not, but

619

: 00:33:48

you might be open to having you as a

guest may not be particularly relevant

620

: 00:33:52

professionally for you either, but

could give you some good experience.

621

: 00:33:55

There are sites like matchmaker.

622

: 00:33:58

fm, which is free to use, which I

think is still free to use anyway.

623

: 00:34:02

Although I'm sure they do have a

premium version where you can go

624

: 00:34:05

and set up a guest profile and.

625

: 00:34:08

Approach different shows that are on

that network to be a guest on there.

626

: 00:34:13

I use a service called pod match And that

is a paid service i'm on there as a guest

627

: 00:34:19

and as a host And so that's a good place.

628

: 00:34:23

I've had so many amazing

guests through that service I

629

: 00:34:26

would say to make that work.

630

: 00:34:28

You do need to have something value and

be somewhat niched as well Otherwise,

631

: 00:34:33

I wouldn't Probably wouldn't bother

paying for that service If you're too

632

: 00:34:37

generalist, you're not going to get a very

good acceptance rate There's a service

633

: 00:34:41

called interview valet as well like the

valets who pick up your cars that can be

634

: 00:34:46

a great one to go and again paid services

and You still want to be pretty niche

635

: 00:34:51

you probably do for that one because

it is quite expensive one You probably

636

: 00:34:55

do want to make sure you have your book

you have your course you want to be at

637

: 00:34:58

least somewhat known You Before you're

putting that kind of investment into your

638

: 00:35:02

PR So those would be some of the places

that I would probably get started for

639

: 00:35:07

being a guest But yeah facebook groups I

think even on linkedin and other places

640

: 00:35:10

you'll find Places where there are

groups of people who are podcast hosts

641

: 00:35:15

who are looking for guests to interview

642

: 00:35:17

Angie: Yeah.

643

: 00:35:18

So there's the keyword there.

644

: 00:35:19

Hosts.

645

: 00:35:20

Look for the hosts, right?

646

: 00:35:21

It's pretty simple.

647

: 00:35:22

So that's awesome.

648

: 00:35:24

John was a plethora.

649

: 00:35:26

I feel like I'm interviewing him today.

650

: 00:35:27

But listen, but I own that and I love it,

651

: 00:35:29

John: that was one one of the reasons

Yeah, one of the reasons we ended up

652

: 00:35:32

having this conversation is because

I've been giving you a bit of coaching

653

: 00:35:35

on your On your own thoughts or

ideas about podcasts We thought great

654

: 00:35:39

this would be a good thing to bring

to our listener as well who may be

655

: 00:35:42

Having some of similar thoughts and

wondering how I can use podcasting

656

: 00:35:47

To benefit myself professionally and

where to get started with all that.

657

: 00:35:51

So yeah, definitely a valuable

658

: 00:35:52

Angie: Yeah.

659

: 00:35:53

Listen, I think though too, and this

is, not to make it about me, why?

660

: 00:35:57

Because something you said while you

were giving our listeners like the

661

: 00:36:00

list of, Hey, here's a couple of places

you can take a look and start doing

662

: 00:36:04

some research on being a, you being a

guest is because I have a super niche

663

: 00:36:09

topic that I'm focusing on right now.

664

: 00:36:11

I've actually begun the trademark on it.

665

: 00:36:14

I told you that, and so it's

a pretty big deal to me.

666

: 00:36:16

It's like my current mission,

if you will, And it really makes

667

: 00:36:19

a lot of sense in this space.

668

: 00:36:21

It's I don't want to just be on somebody's

podcast because I'm a coach and a speaker.

669

: 00:36:25

That's not it.

670

: 00:36:26

I want to be now, I want to be on

somebody's podcast or have my own podcast

671

: 00:36:31

because There's a specific mission here.

672

: 00:36:33

It's very niche.

673

: 00:36:34

It's very it's very deep.

674

: 00:36:36

And so that's a good way to follow it.

675

: 00:36:39

Don't, if you're going to get on and be

a coach, you have to really think about

676

: 00:36:42

what am I going to be talking about?

677

: 00:36:43

Nobody wants to just hear

the sound of my voice.

678

: 00:36:45

So what is it?

679

: 00:36:46

And that's the benefit of the niche.

680

: 00:36:48

I think in the podcasting space, just

like we talked about in the very beginning

681

: 00:36:53

of our podcast on the coaching, right?

682

: 00:36:56

That.

683

: 00:36:57

Yeah, you want to be a generalist.

684

: 00:36:59

That's fine.

685

: 00:37:00

But to be somebody that focuses

in a specific area, especially

686

: 00:37:03

nowadays is more ideal.

687

: 00:37:06

It's just better business because why

coaching business has gone up, it's

688

: 00:37:10

turned in terms of the amount of coaches

in the industry, 500 percent in the

689

: 00:37:15

five years in the last five years.

690

: 00:37:16

That's a huge number folks.

691

: 00:37:18

Ways you can differentiate yourself

are great, but you don't want to be

692

: 00:37:21

all over the place and be all willy

nilly about what you're talking about.

693

: 00:37:24

And I'm coaching here, but

I'm talking about this.

694

: 00:37:26

What are we doing

695

: 00:37:28

John: I think if what we've already

talked about doesn't entice you to be a

696

: 00:37:31

podcast guest this just might, because

most of us with coaching businesses are

697

: 00:37:35

creating a lot of content to go online

and often we're trying to put it on all

698

: 00:37:41

the platforms and get stuff out there.

699

: 00:37:43

This is a great way to have

other people promoting you.

700

: 00:37:46

Giving you content for free

that you can repurpose it.

701

: 00:37:50

You can share their clips They're gonna do

the work for you for promoting you which

702

: 00:37:55

is why it's so important to be Engaging

entertaining interesting warm all the good

703

: 00:38:01

things as a podcast guest That will get

you noticed and how people want to listen

704

: 00:38:06

to you and encourage this The host to go.

705

: 00:38:09

This is a really good episode.

706

: 00:38:10

Let's make sure we promote the heck

out of it That's going to help you

707

: 00:38:14

and help them everybody wins and so

708

: 00:38:17

Angie: Yeah,

709

: 00:38:18

John: If that's something that appeals

to you and think oh that could make

710

: 00:38:20

my content creation so much easier

And get me in front of far more people

711

: 00:38:26

then it's it's a bit of a no brainer

712

: 00:38:28

Angie: I agree.

713

: 00:38:30

This was awesome.

714

: 00:38:31

John is great.

715

: 00:38:32

I am bowing.

716

: 00:38:33

Woohoo!

717

: 00:38:34

Good

718

: 00:38:35

John: It's fun.

719

: 00:38:35

It's one of my favorite topics.

720

: 00:38:37

Angie: Would

721

: 00:38:37

John: and spoken and taught, trained,

spoken on this a bunch of times.

722

: 00:38:41

So I'm I'm glad that I hopefully have

kept it somewhat reined in today.

723

: 00:38:45

Although I'm sure unusually I've

been speaking more than Angie today.

724

: 00:38:49

Angie: Not even right.

725

: 00:38:53

John: It's been fun.

726

: 00:38:54

Look, if you want to leave us a message,

if you've got questions about podcasts for

727

: 00:38:57

coaches, or we spoke about speaking, we're

going to come on to other topics as well.

728

: 00:39:01

Of course you can reach out to

us, leave us a voice message.

729

: 00:39:04

You can go to www.

730

: 00:39:05

speakpipe.

731

: 00:39:07

com forward slash.

732

: 00:39:08

The coaching clinic podcast

and leave us a voicemail.

733

: 00:39:11

It's free to do so please do.

734

: 00:39:13

We'd love to hear from you.

735

: 00:39:15

And if you want to get in touch with

us, if you have questions about anything

736

: 00:39:18

we've talked about, or you think you might

even want to work with one of us, then

737

: 00:39:21

reach out to us, find us on LinkedIn.

738

: 00:39:23

We'll put some links in

the show notes for you.

739

: 00:39:25

You can come and reach out

to us, connect with us.

740

: 00:39:27

We'd love to say just, if you just want

to say hi, come and say hi, and let

741

: 00:39:31

us know what you think of the show.

742

: 00:39:32

if you haven't already followed make

sure you're following the show so you

743

: 00:39:35

get the episodes when they come out

and please do think about leaving us a

744

: 00:39:39

review on whether it's Apple podcasts

or Spotify leave us hopefully five stars

745

: 00:39:45

and a review tell us what you like about

the show and it helps us to helps other

746

: 00:39:49

people to know that this is a good show

to check out but that's enough from us

747

: 00:39:53

but we'll look forward to seeing you

on another episode very soon take care

748

: 00:39:56

Angie: Bye for now.